Australian Venue Co partnered with Belleville Studio to refresh the brand experience of the Leichhardt Hotel in Rockhampton. The Leichhardt has been rebuilt from the ground up, reimagined with high-voltage energy and a uniquely country-inspired flair. Inspired by the world of rodeo, the logo takes centre stage with cord typography, weaving through the brand like a lasso. Different roadside signs shapes display information around the venue and across the different touch points. Inspired by cowboy hats and boots, the design and illustrations nods to the venue’s roots in Australia’s remote beef capital.

Photography by Red Stockholm​