ZAPPI / BRANDING

Zappi (formerly ZappiStore) is a technology startup that uses automated consumer insights to help brands make better decisions. Zappi needed to differentiate themselves and better communicate their brand identity. I worked as part of the core creative team at Blue State Digital to deliver a comprehensive brand identity with a new, vibrant, modern design system. It embodies the heart of Zappi as a forward-looking, fun technology company that continually disrupts.