RUE DU PAVÉ / BRANDING

Clémence Lebec is a pattern maker and handbag artisan with more than a decade of experience in the luxury leather industry. I worked with her on the brand identity for Rue du Pavé, her own atelier where she creates bespoke leather goods and home decor pieces. Bold shades of lilac, blood orange and gold are a strong element to identify Rue du Pavé. Unique shapes referencing cobblestones and the leather symbol have been created as part of the brand mark. The beauty is in the detail of texture, gold foil, film photography. A sophisticated pairing of serif and sans serif fonts have been selected with care to modernise the design.