HAVAIANAS / CAMPAIGN

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I was invited by Havaianas to work on their 2015 Christmas campaign and developed some exciting concepts based on the idea of a Christmas cracker. Set inside a shop window, the cracker explodes with flip-flops bursting out. “Merry Christmas” is displayed on a Christmas party hat and works as a lock-up which can be used across various platforms. Using a consistant identity, I also art directed a product photoshoot in addition to several EDMs and gift cards.

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